Luke Perramont, Chief Executive Officer, La Montre Hermes
FRENCH WATCH HOUSE "LA MONTRE HERMES", SUBSIDIARY known worldwide producers of goods "Lux", "the HERMES", arrange soiree in Dubai, where has presented a new and absolutely unique model of a watch with the poetic name of "Suspension of Time". THERE IS NO PROBABLY IN THE HISTORY OF SUCH A PHILOSOPHER WHO WOULD NOT DISCUSS ABOUT TIME. And AMONG US, PLEASE THERE IS NOT THAT WHO WOULD NOT LIKE TO STOP ONE IMMEDIATELY TICKING WAYS ONCE. REMEMBER HOW GOETHE'S “FAUST”: “INSTANTLY, PERFECTLY YOU, LAST, LONG STAY!”.
All guests were invited to leave their watches at the entrance to the imaginary world so that they could forget about their existence for the whole evening. This idea, of course, is not new, but in this way, the La Montre Hermes brand decided to open up its own world for Middle Eastern buyers, which combines elegance and luxury, tradition and commitment to the highest quality standards. And, of course, not without innovation.
DNA of perfection
Luke Perramont, Chief Executive Officer at La Montre Hermes, has worked in the luxury industry for many years. We well remember his achievements, for example, at TAG Hauer. “To work for the Hermes group, to share its values was my old dream. And I am happy that it has become a reality. In our studio, a real passion for watches, the pursuit of innovation, and at the same time, impeccability and chic at the level of the DNA of the brand itself are intertwined," Perramon. Today Hermes company is widely known all over the world thanks to its unique leather goods - first of all, Birkin and O'Kelly bags, on which there are long “waiting lists”, as well as luxurious handmade silk scarves, furniture and home goods, branded perfumes . But few people know that Hermes biography has another chapter - at least a century of production of high-quality and elegant watch products. "Our brand is one of the oldest. We have a tremendous heritage in the field of watchmaking, more than a hundred years. And we want to change the way people see that Hermes produces only handbags, scarves and other luxury goods. We are serious watchmakers, and we create such collections that truly amaze true connoisseurs, "says Monsieur Luke.
Last November, Luke Perramont, on behalf of La Montre Hermes, received the Grand Prix of the SIHH Geneva exhibition in the nomination for “Best Men's Watches” for the bold creation of the Arceau Le Temps suspendu model (“Suspended Time”). Engineer Henri d'Origny created the first model in this series in 1978, and the current device in the "sur" style is a worthy continuation of this line, designed and executed by the engineer and renowned watchmaker Le Montre Hermes Jean-Marc Wiederrecht.
Suspended Time
“Pick up an elegant rose gold watch and click on the button at around 9 o’clock. Jump and skip and there’s no more time. The hour and minute hands converged at midnight, and the date hand completely disappeared. There is time, but where is it something hid .... How romantic and poetic it is at the same ... time.
Press the button twice, and everything will return to square one: the mechanism will not allow a single second to get lost, ”explains master Jean-Marc Wiederrecht and simply glows with happiness:“ It turned out! ” the watch has ceased to be just an element of wardrobe or an object of pride. This is a whole philosophy of life, very subtle and full of mysteries. Perhaps that is why La Montre Hermes products are so popular in Asia. "The leading market for our products, of course, is France, sophisticated in high fashion and unique crafts. In second place is China, where our watches are very much appreciated, followed by the United States and Japan. The Middle East is a relatively new market for us, and we are going to actively develop here. In Russia, we already have two stores in Moscow, a boutique will soon appear in St. Petersburg. We also consider Kazakhstan and Ukraine as promising markets, "Luc Perramon continues with enthusiasm our conversation about time and new markets. And yet, his main thoughts are not at all about the volume of products already sold, but first of all, about its quality. You know that famous Hermes Birkin bags, for example, have to be ordered in advance and have to wait a rather long time for their manufacture, which is prestige, status, and the same quality that every fashionista dreams of. Who said that there should be unique watches otherwise? sho understands that luxury is far from accessible to everyone, and that also has a certain meaning ... "You won’t believe it, but Jean-Marc in our company has more rest than it works," says Luke. - He is simply an incredible master - all the most ingenious inventions come to his mind only when he is skiing somewhere in the Alps or windsurfing at a beach resort. I have no choice - I am ready to pay him as many vacations a year as he wants. After all, the results of his "rest" lead to the Le Montre Hermes receiving the highest awards of the most prestigious watch exhibitions. "
In the mid-19th century, Hermes House began as a small equestrian harness workshop. Who knew then that the passion for luxury of French Shoreniks will conquer the whole world and make you worship the most sophisticated fashionistas "from Hermes" style, quality and lifestyle? Speaking of women. Can the French forget about them? Of course not! Since more than 60% of all Hermes House products are targeted specifically to its main inspirers. We ask goodbye: "So what about the clock for the fairer sex?" And we get an answer from Jean-Marc and Monsieur Luc Perramont: "Very soon, the option of" Suspended Time "for beautiful ladies will appear on the market. This new product promises to be no less a sensational sensation!" So - stay tuned. And do not waste your time! It’s just that sometimes, when you want to stop for a moment a wonderful moment, press the button near the 9 o’clock position ...
