COMPANY "AROMATHERAPY ASSOCIATES" WAS FOUNDED IN 1985 BY TWO PARTNERS - SUE BEACHY AND JERALDIN HOWARD. Both companions have been working in the field of aromatherapy for over 30 years and have created an exclusive international clientele.
Today, Aromatherapy Associates is continuously developing specialized aromatherapy products and treatments for spas around the world. We met in Dubai with Geraldine Howard and asked her about the company's achievements and the latest innovations.
Geraldine, please tell me what distinguishes Aromatherapy Associates products from a number of other specialized body and face care products?
At Aromatherapy Associates, we have used all our combined experience to create the highest quality procedures and products to meet the requirements of modern customers and their lifestyle. The beneficial effects of products developed by Aromatherapy Associates' laboratories have enabled us to earn an enviable reputation among the world's leading spa companies. In my opinion, the secret to the success of Aromatherapy Associates is the use of high-quality and concentrated essential oils, their manual mixing and the unique effect of each of the products on the skin of the face and body.
What is included in the main product lines of Aromatherapy Associates?
Bath, face and body oils contain 100 percent natural vegetable oils and organic ingredients. Oils are obtained by cold pressing.
Aromatherapy Associates products do not use mineral oils, genetically modified ingredients or ingredients of animal origin - with the exception of beeswax. Since 1985, we have developed the following lines of spa products: Relax (contribute to relaxation and rest); De-stress (relieve everyday stress and tension); Rivive (contain natural active substances that help revitalize the body and mind); Rescue is used during temporary disorders or feeling unwell); Rescue skincare (for emergency skin care); Renew for face (anti-aging skin care with natural rose oil); Renew for body (nourish and care for the skin; thanks to a mixture of clover, geranium and evening primrose oils soften, smooth and intensively moisturize dry skin); Balance (antibacterial gels balance and refresh combination, oily and problem skin).
Please tell us more about spa treatments and where you can get them in the UAE?
Specialists of the leading UAE spa centers with whom we have already held or are negotiating will be happy to help you choose the most suitable spa treatments from the menu of Aromatherapy Associates. Today they are definitely offered in the spa of the Jumeirah Group hotels. Among the most popular, I would call traditional aromatherapy massage, which combines the action of natural essential oils and special massage techniques taken from the traditions of the East and West. In this procedure, the emphasis is on massage of the back, scalp, face, neck, shoulders and feet. Another proprietary procedure - Aromatherapy Associates Massage Treatment - has a versatile effect. Pressure on the spine, muscle relaxation, lymphatic drainage and reflexive foot massage techniques affect the nervous system, affecting every organ and musculoskeletal system. The skin absorbs essential oils, which gives a physical effect, and a mixture of aromas balance the mind and emotions. You can choose from the following types of massage: relaxing, relieving stress, regenerating, reviving and renewing.
In addition, on the basis of our products, you can go through a variety of facial skin care procedures, during which essential oils have a beneficial effect on the skin of any type from the inside by stimulating blood circulation and cell renewal. Aromatherapy Associates skin care products contain rose oil, which significantly improves overall skin condition. Mixtures of various oils nourish, soothe the skin, balance and control its condition.
What new products do you offer consumers and clients of spas this season?
Our latest novelty is the Soothing Collection, which consists of six products: a cleansing gel for the face, a soothing mask, a refreshing toner, anti-aging serum, balancing oil, and a daily moisturizer. It is designed to soothe irritated skin and is ideal for the hot and humid climate of the UAE. The composition of all products in the series included extracts and oils of arnica, chamomile, almond, rice, baobab and many other familiar and exotic ingredients.
Geraldine, do you think organic spa cosmetics coupled with the right care procedures really help keep you young?
Yes, I am sure of this, because I myself use this makeup and go to our procedures, being a staunch opponent of prompt or any other intervention in the beauty of a person. Be healthy and beautiful. I hope you succeed with Aromatherapy Associates.
