It was first developed and applied by the brothers Fred and Pascal Muawad at the company's first store, opened in the world's largest shopping center The Dubai Mall in 2010. The design is made in "branded" tones of the brand in gray and gold. Inside there is a special VIP-room for customers who want to try on exclusive jewelry or watches from the presented collections.
The opening of boutiques in Saudi Arabia coincided with the latest record of the brand. The Guinness Book of Records administration awarded Mouawad a prize for "the most expensive necklace in the world." Adorned with a pure 407.48 carat diamond called “Peerless Diamond,” the necklace was put on public display for a week.
