The opening of the updated Pal Zileri store in the Mall of the Emirates shopping mall decided to celebrate in their own way. In honor of this event, brand leaders staged an event at which fashion and art merged. The site was chosen by the Cuadro Gallery at DIFC.
The gallery space has turned into a dynamic environment filled with various stimuli for all senses: photographs, projections, audio recordings and video installations. Exposed in the metal cubes soaring in the air, items from the spring collection embodied the style of the 20th century - with his love of optical illusions, squares, rhombs and graphic 3D effects. Here and there, among marble, bronze, metal and wood, video clips of the collection’s show and the brand’s latest advertising campaign flashed.
