At the fashion show in Dubai, new items will be sold directly from the catwalk

The long-awaited fashion event with the innovative service of instant purchase of catwalk things returns to Dubai.

After a break last year, the famous Fashion Forward Dubai event returns to Dubai this fall.

The event will be held from October 30 to November 2, 2019 at the Dubai Design District. As before, the event will become a platform for the most important of the fashion world of the UAE and the region.

This year the event is preparing to surprise guests. Thanks to an innovative approach, viewers of fashion shows will be able to instantly purchase things that just appeared on their catwalk before their eyes.

Guests will have access to offline points, as well as a digital platform for online shopping. The list of available products is not limited to clothing - shoes and accessories will also go on sale.

The list of brands and designers who will participate in this year's Fashion Forward will be announced until June 27.

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