Opening of the second Van Cleef & Arpels boutique in the UAE
Following the successful opening of its first boutique in Dubai, Van Cleef & Arpels recently opened another in the Marina Mall in Abu Dhabi with its local partner Ahmed Seddiqi & Sons. The opening of the new store marks the start of Van Cleef & Arpels' large-scale campaign to expand its presence in the Gulf region.
Van Cleef & Arpels jewelery house opted for Dubai, opening its first exclusive Middle Eastern boutique in 2004. The choice was successful. The boutique, opened in the prestigious Bar Juman shopping center, attracted the attention of all Van Cleef & Arpels fans - both residents and tourists.
Adhering to the traditions of the founders of Van Cleef & Arpels, who moved to the famous Place Vendome in Paris in 1906 to open their first jewelry store, today's company executives have retained architectural ideas for boutiques that emphasize the beauty of jewelry.
This year, Van Cleef & Arpels jewelry house celebrates its 100th anniversary, and therefore cannot but represent all the facets and directions of its activities in all brand boutiques around the world. These are the best jewelry collections, and ultra feminine and fashionable accessory lines, and exciting new interiors of boutiques, and a stunning exclusive anniversary catalog, co-authored with the most famous couturiers and publishers, as well as international jewelry auctions.
Renovation and reconstruction of existing stores and the opening of new ones are part of Van Cleef & Arpels' dynamic marketing concept, timed to coincide with the brand's centenary. The end result of all the effort is elegant boutiques that offer customers the best service and unrivaled atmosphere. Designer Annushka Hempel proposed to the management of the company the idea of decorating boutiques, which would resemble the simplicity and spatial solutions of an ordinary apartment. This simplicity has become a symbol of true femininity and sensuality, which can be traced in all the creations of Van Cleef & Arpels. A play of light and shadow, built on contrasts, transparent sliding partitions, delicate colors, distinguish the design of the new Van Cleef & Arpels boutique in Abu Dhabi.
Scintilla Monaco. Charity Event
In honor of the celebration of its 8th anniversary, the famous Monaco women's cigar club Les Voluters organized a glamorous party on the Sairam yacht. The event was honored by His Grace Prince Albert II of Monaco and other dignitaries.
Les Voluntes Club is well known in the country as a venue for various charity events aimed at raising funds for Special Olympics Monaco, an organization that supports sports activities of people with disabilities. Monaco, along with Belgium and Ireland, was one of the first countries to join this international organization, created in the United States in 1969.
Scintilla Monaco company, which actively supports charity events around the world, presented His Highness Prince Albert II with a unique set of desktop accessories and 120 honored guests with Scintilla branded silver pens as a keepsake, once again emphasizing the commitment to their own philosophy that states that nobility and generosity are the best symbols of elegance.
IWC at the Laureus World Sport Awards in Barcelona
The Swiss luxury watch company IWC, one of the main sponsors of Laureus, took part in the award ceremony for the best athletes in the world. The favorites of 2006, according to the jury of Laureus, were tennis players: Roger Federer and Martina Hingis from Switzerland, as well as Rafael Naddal from Spain.
The awarding ceremony was honored by his presence: His Majesty King of Spain Juan Carlos I, as well as stars of world sports, cinema, show business and high fashion. The hosts of the ceremony, which was broadcast in 190 countries, were Hollywood actors Teri Hatcher and Cuba Gooding. Also among the guests were: "Oscar-winner" Morgan Freeman, star of the series "CSI: Miami" Adam Rodriguez, Argentinean supermodel Valeria Mazza and flamenco performer - Joaquin Cortes from Spain.
The international jury of the Luareus World Sports Academy included: Giacomo Agostini, Severino Ballestros, Boris Becker, Ian Bothem, Sergey Bubka, Bobby Charlton, David Dullit, Michael Johnson, Martina Navratilova, Monica Celes, Alberto Tomba, Katarina Witt and other athletes.
Scythian Gold
Is this a ring? Or maybe two rings? Compound? It is not visible!
At Van Cleef & Arpels, they took a fresh look at the jewelry of ancient Scythians and Etruscans and rediscovered the whole splendor of the creations of already forgotten jewelers. Transformer jewelry? This is so similar to Van Cleef & Arpels! Already in the late 1920s, the jewelers of this house created a necklace that could be turned into a set of several jewelry: earrings, pendant and brooch.
A ring that flickers between your fingers? This is new today. The secret is simple. A ring is an open circle, at the ends of which are attached either precious stones or an ornament decorated with loose stones. Here are two butterflies that strive to meet each other and, alas, are unlikely to ever meet. One, studded with diamonds, "sits" on one end of the "ring", and the other in a sapphire jewelry - on the other. Here is the expressive "Lotus" and "The Ring of Socrates" ... It's time to surprise.
Frivolous placer
Once a clover was found, the leaves of which consisted of four petals. The jewelers of Van Cleef & Arpels decided to perpetuate it in their Frivole collection. Four delicate, intricately twisted yellow gold petals covered the flickering diamond core, which was made either of one round faceted stone, or of a miniature pyramid of three round diamonds, mounted on a gold stalk.
Today, Frivole presents new forms made of white gold and expresses all its frivolous essence with diamond placers. The joyful and vibrant character of sparkling diamond jewelry is manifested in exquisite earrings, luxurious rings and pendants. And finally, celebrating the modern fusion of jewelry with the latest fashion trends, Frivole Pavee offers bracelets and necklaces with flowers of gold and diamonds scattered on ribbons of silk, satin or polished leather.
All that I have is yours
This is the slogan of the new Mauboussin 2006 jewelry collection, the symbols of which are:
- a star, as the embodiment of beauty
- a triangle, as the personification of the divine essence
- clover flower, as a manifestation of harmony.
The new Mauboussin jewelery and watches are made mainly of pink gold, the most fashionable metal of the season. They say it symbolizes happiness.
The watch is complemented by elegant crocodile leather straps. Jewelry will delight fans of colored gemstones. In the new collection, they are presented in a huge assortment of all rainbow colors, fixed in white, yellow or pink gold.
The delightful “I Love You” ring with a unique flower-shaped design complemented the collection of wedding jewelry. Maybe this is the “same ring” for your bride?
Marquesa.
Diamond tears
The geometry of nature. Butterfly wing shape. The unusual silhouette of the evergreen leaves of the rainforest. What unites them? A new Harry Winston jewelry collection with Marquise-cut diamonds, which have already become an icon of the company's corporate identity.
The first diamond of this cut - Lesotho III, weighing 40.42 carats, became the decoration of the engagement ring presented by the Greek multimillionaire Aristotle Onassis to his bride Jacqueline Kennedy. And the first collection of Harry Winston jewelry began with the famous wreath necklace, as if woven from diamond leaves.
Twenty-two items from the new collection - and cascading necklaces, and large earrings with pendants, and classic drop earrings, and rings, and pendants are decorated with diamonds fixed in platinum so that the metal is practically invisible. The result obtained is the quintessence of Winston's creations. Sparkling and shimmering stones, smooth sliding forms, graceful, like a flying butterfly ...
Monet offers
A new collection of fashionable and original jewelry. The elegant and eclectic line includes rings, bracelets, necklaces, pendants and pendants with precious and semi-precious stones, made of gold and silver. Silk cords and large stones add vintage. For special events, the collection features jewelry made of bohemian chic.
Classima
Executives L retro - a combination of sophistication and vintage
Watchmakers Baume & Mercier turned to fashion trends of the 50s. In their new limited edition Classima Executives, consisting of 176 number hours, elements that were relevant at that time are clearly traced - a large crown of the winding, voluminous convex glass, a wide leather strap.
The new watch is equipped with a complex self-winding movement Dubois Depraz, as well as a slight complication - the regulator. This function was first introduced by watchmakers of the 17th century and is still considered the most accurate watch instrument, allowing you to read the course of hours, minutes and seconds separately. Vintage is traced as the materials used. The watch case is made of red gold, which was not done in the 50s, and successfully combines with a black polished dial, giving the watch an art-deco charm.
Shockproof sapphire crystal on the back of the case allows you to see the mechanism.
Girls best friends
Of course diamonds. The Swiss watchmaker Baume & Mercier has launched a new series of Diamant Gold watches on the Middle East market, following the Diamant collection last year, which is still very popular.
The new glamorous ladies watch is dressed in gold, while their predecessors were steel. The rectangular case, covered with shockproof sapphire crystal, continues the emphasized personality of the Diamant series. A polished bracelet and a mother-of-pearl dial give the watch a feminine feel.
Gold is a bright solar metal, for centuries and civilizations remaining a symbol of power and wealth, will grant eternal life to the new collection.
Steel times
Arrived at Hermes. Watchmakers have proposed a new collection of men's and women's stainless steel watches. Chronograph Arceau Chronographe (steel case, large Arabic numerals on the dial, wide calfskin strap), Heure H (steel case, dial is divided into segments like a round cake, brown leather strap) - for real men. Barenia rounde PM watches (steel case, polished dial, watches are marked with divisions or circles, no numbers, wide strap made of embossed white leather) - for the beautiful half of humanity.
