PASSIONATA: LACE AND THE "JOY OF LIFE"

Presented in 17 countries, Passionata, the French lingerie brand, is steadily expanding its presence internationally. After the successful opening of eight boutiques in France and Germany, the iconic French label chose Dubai to open its ninth boutique, which was held at The Dubai Mall. Sensual and sophisticated products are presented in the Dubai Passionata boutique, the style of which can be described as “playful passion” and “joie de vivre” (French “joy of life”).

Passionata was founded in 1876. Light as a spider web silk, extremely feminine jewelry, erotic night peignoirs and sensual colors are a symbol of the Passionata style. It is also necessary to mention branded toilet water, bright-colored cosmetics, piquant accessories and exquisite retro jewelry, which have taken their rightful place in all Passionata boutiques, especially in Dubai.

Caulder & Moore decorators, who worked on the Dubai Passionata boutique, chose black and pink colors for it, as well as ivory and fuchsia shades. Each dressing room is decorated in the style of a boudoir with dressing tables and comfortable poufs, and cleaned with heavy velvet curtains. The charming atmosphere of the boutique cannot leave indifferent any of the women, beckoning to go into it at least for a moment and give yourself pleasure in the form of a new purchase.