FROM LONDON WITH GLAMOR - TO GREECE WITH LOVE

Antonio and Italy Renzi began producing shoes in the 1950s in the Italian region of Marche, today known for its leadership in footwear. Their eldest son, Gianni, began to draw the first shoes at the age of five. It was he who, when he grew up, decided to change the direction of the family company and start producing beautiful and fashionable women's shoes instead of children's shoes.

More creativeThe union of three brothers: Gianni, Marco and Lorenzo led to the creation of the Gianmarco Lorenzi brand and transformed a small family business into an international company. The main signs of style from Gianmarco Lorenzi are beauty and glamor. Forms, colors and expensive materials are combined with the rich experience and craftsmanship that have always characterized the shoes of this brand. All Gianmarco Lorenzi products are unique: they are 100% hand-made by Italian craftsmen who pay special attention to every detail and use only noble materials.

The idea of the spring-summer collection of shoes Gianmarco Lorenzi was born during a wonderful trip from vibrant and vibrant London to the sunny islands of Greece. The “face” of the new collection was a young lady in love with design and contemporary art, who decided to experience new sensations and discover a new world full of bright colors and sounds of summer. She is the main character in this journey, personifying glamor, youth and true “joy of being” ... Gianni Renzi, who briefly became our interlocutor, shared his thoughts on the collection and new projects of Gianmarco Lorenzi.

Gianni, tell us about the woman Gianmarco Lorenzi - what is she?

This is a woman who knows well about her femininity. This is a woman who likes to emphasize her beauty by adding luxurious and glamorous things to her existing style, which is a combination of elegance and neatness with a touch of disobedience.

Does your spring-summer collection have a real muse? What is the character of this collection?

No, this collection has no one muse. Inspiration came from observing different women from modern society in their daily lives. Therefore, the collective image of the muses of the spring-summer collection of 2010 looks like this: this is a young woman living in cosmopolitan London and heading for a vacation to Greece. She likes art and history. Her journey allows you to combine urban trends with vintage and classic elements in one collection.

How do you plan to strengthen the brand’s popularity so that everyone, without exception, will talk about it?

We will enlist the support of celebrities who already spontaneously and intuitively acquire and wear Gianmarco Lorenzi shoes. Many famous actresses and singers buy our shoes and wear them with pleasure. For example, Mariah Carey, Rihanna, Michelle Rodriguez and Beyoncé. The latter plans to appear in Gianmarco Lorenzi shoes at the next Grammy Awards ceremony.

How do you feel about the Middle East market?

The Middle East market recognizes high-quality products, both in terms of design and in terms of the materials used. Here with great respect are the label “Made in Italy” and goods manufactured in the West. It is for this reason that our shoes are appreciated here.

What's in the near future?

We are very proud of our next project. We are planning to open a magnificent monobrand boutique in Paris on the Champs Elysees. It will expand the presence of the Gianmarco Lorenzi brand in Europe. In November last year, we opened our boutique in London, which has an exclusive and first-ever living room for VIP clients. It was there that the singer Beyoncé became our first special guest!

Allow me to wish you continued success. We will wait for new collections.