Georgia, releasing the new Bellissima fragrance for women, you decided to talk with us about romantic femininity. What is romantic femininity in your understanding?
Romantic femininity is something fickle, it is an instant and at the same time, all life. When someone is in a romantic mood, life around him seems to stop. Romanticism is something that reminds us of old Italy with its artists, the narrow streets of cities saturated with the Mediterranean sun and the smell of the sea. And if we talk about femininity, then this is exactly what women should prefer when choosing in fashionable clothes, shoes, accessories. It seems to me that the image of a modern woman is very far from those images of charming and sensual ladies who lived at the beginning of the twentieth century. They had some unique femininity, each time they looked different and had a special art of seduction. Today it is very difficult to stay on the verge between glamorous and vulgar. Romanticism is just that state in which, over time, a woman remains a woman, regardless of age.
Why were your new perfumes called Bellissima?
In Italian, the word “bellissimo” means everything related to internal and aesthetic beauty. You can look at the 15th century castle and exclaim: “Bellissimo!” If you have a beautiful but empty woman, you will never say “Bellissima” about her. Therefore, we believe that in order to become “Bellissima” - really beautiful, you need to let the woman feel that she is “Bellissima.” When a woman feels beautiful, others perceive it completely differently. That's why we chose this name for our spirits. Strange, but this is the most popular Italian word, has not been used by anyone yet Neither in the name of the spirits, nor anywhere else. Mark Bluemarine is known for creating things that make it possible for any woman to feel beautiful and not to impede her movements of emotions. We tried to convey the same thing in spirits.
Which Bellissima ingredient are you particularly proud of?
I believe that three unique ingredients are the main eye-catching notes of this fragrance. But most importantly, they work well together, intertwined with each other. Very fresh and sparkling top notes are citrus peel and ginger, in the heart of the aroma are peony petals and a whole bunch of summer flowers, based on kashmiri, warm vanilla, sandalwood and musk. All together, getting on the skin, they heat up and give you a long, sensual and delicate aroma. It was very important for the brand to create perfumes that are associated
would go on vacation at sea. After all, even the name of the brand Bluemarine is something marine and imbued with sunlight. Something related to the Mediterranean. Therefore, in the perfume there is a subtle floral accord and a little ginger.
What is included in the Bellissima series today?
Firstly, these are perfumes in bottles of different volumes - from 30 to 100 ml. Secondly, this is a series of body care products that we called My Bellissima, which includes shower gel, lotion and body cream, deodorant.
Where, in your opinion, will Bellissima perfume be in the greatest consumer demand?
Without a doubt, in Italy, because the very concept of Bellissima fragrance falls into the category of popular ones there. In the United States, it seems to me that these perfumes will also be in great demand, because there people travel a lot and love sea cruises. Russia seems to me a promising market. There is a tendency, if something is well received by America, then this product becomes a bestseller in Italy (and, by the way, the opposite, too), and if something is sold well in the USA and Italy, then after a while this product becomes incredibly popular and in Russia. So, I hope that our luxurious elixir Bellissima will appeal to Russian women and help them to reveal their true beauty.
Thanks, Geogia.
